Love, the key to profitability

Store, Shop, Market, Signs, Signage

Sometimes the term”Love’ does not get the credit it deserves.

Sure, we know it is the secret to success in marriage, in parenting, in community, and in culture – but what about business?

There are many men and women that are determined to keep the word from the workplace. But we can’t deny that in case you eliminate the word love from a situation in which you must handle people, you’re going to have a mess on your hands. Consider it for a second. What is the most important ingredient in business? People. In other words if you’ve got no people you can’t have business.

The Trick to Profitability

The trick to long-term profitability in business is the ability to meet clients – and to do it consistently, and in a more outstanding way.

And the basis of customer satisfaction is when clients feel that their needs are being met. What’s interesting is that people buy based on emotion, and justify their decisions with logic – in other words, their psychological needs are what they need fulfilled over anything else.

What type of emotional needs? The need for approval, the need for self-worth, the demand for safety, the need to feel valued. Was not it mother Theresa that said that people crave appreciation over bread?

And just so happens that the actions of love are all based on characteristics like patience, kindness, sacrifice, gentleness, real concern, appreciation, ethics, honesty and encouragement. Basically all of the things that customers are trying to find.

And of course, what workers are looking for, what sellers are looking and what every other person in business is seeking.

Love in Action

How do you almost convey love to your clients, employees, vendors etc.? The easiest and simplest approach is to go the additional mile.

The following are some great tips to get you started:

Ask, rather than inform.

Nobody understands people’s needs then the people themselves.

Listen, as opposed to talk.

The only way to actually understand we know the demands of our people would be to replicate it to them and obtain their confirmation. This tip alone has saved me from a great deal of trouble with my spouse.

Nothing conveys that you care than when you meet people’s needs. Except for those who exceed their expectations. You can even go a step further by giving them exactly what they need, and what they require.


Essentially, love is the best”influencer,” because love matches needs, and if needs are satisfied, it builds confidence; and as confidence develops your influence grows. Then you can direct your clients, your employees, your vendors, your partners and everybody else toward the target where everybody wins – and you build wealth in the procedure.

Do not believe me?

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